VMS(Variable Message Sign) which makes the traffic flow smooth by providing traffic information to road users in real-time has been being installed or operated on the road as part of the detailed ITS system. However, some problems were found as a result of survey on express way currently. In the part of the phase operation, the message interpretation time wasn't defined so that the phase operation was difficult. In the part of the information service, not considering characteristic of the VMS section caused the confusion to drivers. In the part of the message exposure, font, alignment, conversion and composition of the information were not consistent and use of superfluous words and inconsistent use of word having the same meaning brought about the problem on information communication This study established the detailed exposure method based on instructions relative to VMS operation. The method established by defining the number of appropriate phase and setting required function of each individual VMS installation location. The method is as follow. the font type is the GULIM, the message conversion method is simple conversion method, the alignment method is centering alignment method and the color is defined according to each situation. In this study, the preference survey was performed to review the validity of the proposed improvement through the common driver. The results were similar with the pre-study except for the font type. This study established the detailed exposure method based on instructions relative to VMS operation. The method established by defining the number of appropriate phase and setting required function of individual VMS installation location. For the evaluation of status and improvement, preference survey of ordinary drivers and statistics analysis was carried.