Increasingly advanced Information Technology (IT) has changed the operator so as to create more diversified and advanced traffic information demand. To deal with the changing demand in private sector, a concept of on-demand traffic information has been rapidly introduced. However VMS, a product of the first generation of ITS, which was designed to provide the unspecified individuals during driving the car with the basic level of traffic information by the public failed to actively change itself in such a changing pattern. This study was intended to describe the VMS system (tentatively, FM-VMS) which was further developed to accommodate the needs favoring the sophisticated PDA with the public role of providing the unspecified individuals with the equal information. FM-VMS introduced in this study is the device designed to transmit the voice and message to the drivers through the radio information device mounted on a car. A core technology is, unlike FM-DARC and RDS, the Water Making technology which directly inserts the digital signal into FM frequency in use. It's been currently used for broadcasting and security purpose. A detection rate as a result of testing FM-VMS system using Water Making technology was 90% or more in voice and message within 20m from test VMS. When a public-developed VMS information could be transmitted using FM frequency to the relatively vulnerable users (vulnerable to traffic information) in voice on a real-time basis to provide the regional traffic information, and furthermore, VMS message could be received through radio liquid using FM frequency only, it would obviously bring about the innovation in ITS as well as pave the way for creating the new added value down the road.