Journal Search Engine
The Journal of The Korea Institute of Intelligent Transport Systems Vol.10 No.2 pp.66-76
관광지 정보이용과 주유행태의 인과관계 분석
Casual Analysis on the Relationship between Information Usage and Excursion Behavior toward Planning Sightseeing ITS
Abstract
The Sightseeing ITS is defined as a system that gives tourists and inhabitants the information concerned with road network conditions, parking, sightseeing spots, and travel time in the relevant area. When focusing on tourists’excursion behaviors in sightseeing areas, however, it is sometimes found that they feel much annoyed with insufficient information about the area. While they also have a variety of needs to get information and make a decision about their excursions, it becomes one of important subjects to understand the actual circumstances of their information usage and to identify the causal relationship between their excursion patterns and the obtained information. This paper aims to investigate basic issues toward development of Sightseeing ITS and to modify an analytical model of tourist’s excursion behavior considering information usage at Fuji five lakes Area, which is a representative sightseeing place in Japan. The relationship was analyzed using a structural equation model: information usage at the scheduling stage has an impact on tourists’ individual cognition of the sightseeing area, tourists’ individual cognition affects information usage at the excursion stage, and information usage at the excursion stage affects behavior during excursions. It is found that tourists’ decision making behaviors on their excursion tend to depend on the information usage. This implies essential results to construct effective and customer oriented ITS.
