Journal Search Engine
The Journal of The Korea Institute of Intelligent Transport Systems Vol.10 No.4 pp.55-64
관광⋅BIS 융합정보가 관광·레저 교통수단으로서 버스선택선호도에 미치는 요인분석
Analysis of the Impacts of converged information with tourism and Bus Information Systems on Recreational Bus Travel
Abstract
This study aims to analyze of the impact of converged information with tourism and Bus Information on recreational bus travel. The research has conducted as the following process : A survey was implemented that the user preference behavior as if they were provided a converged information with tourism and bus information on bus usage. As a result, we found that able to using mobile media, having a experience visiting the tourism site, evaluate willingness to pay of the information highly, the 20s age, increasing income variables are concerned with positive relation, and the factors which are using the main mode by auto and having a auto are negative relation on bus usage actively.
