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The Journal of The Korea Institute of Intelligent Transport Systems Vol.24 No.6 pp.169-190
교통 서비스 부족 지역의 지속 가능 모빌리티 서비스 공급을 위한 연계·부가 서비스 선호도 및 우선순위 도출
Identifying Service Preferences and Priorities for Sustainable Mobility Provision in Transport-Disadvantaged Areas
Abstract
Rural areas face a vicious cycle of declining transportation because of aging and population decline, which reduces services and lowers demand. Longer walks to stops worsen traffic safety due to poor lighting, narrow roads, and a lack of sidewalks. Demand-responsive transportation (DRT) offers flexible, on-demand service to reduce wait times and improve safety, especially for older adults. This study explored expanding DRT into full mobility-as-a-service by adding features to boost satisfaction and demand. A survey of Yangsan, South Korea residents ranked four new services: integrated transit app (most preferred), mobile social services, shared transportation, and delivery. Frequent users favored the app; commuters preferred shared transport. Older adults, who travel less and visit multiple places at once, prioritized delivery services to reduce a number of extra trips.
